Erika Lust, the founder and director of this online cinema, is an award-winning writer and director of erotic films from Stockholm, Sweden. In 2004, Erika founded the. I pledge to create new waves in adult cinema, to show all of the passion, intimacy, love and lust in sex: where the feminine viewpoint is vital, the aesthetic is… No one knows what's in it! As fellow online shoppers, we understand the need for discretion. Your privacy is of utmost importance to us, and all orders are sent in. Hi! I’m Erika Lust. I pledge to create new waves in adult cinema. I want to show all of the passion, intimacy, love and lust in sex, where the feminine viewpoint is. Erika Lust; Born: Erika Hallqvist 1977 (age 39–40) Stockholm, Sweden: Education: BA in Political Sciences, Lund University, 1999: Occupation Born 1977 in Stockholm, Sweden, Erika Lust (born Erika Hallqvist) studied at the University of Lund, specialized in Human Rights and Feminism, and.